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Benefit

Cheap Cosmetics Online - Benefit

Benefit cosmetics was established in 1976 by twin sisters Jean and Jane Ford. Their first store, in San Francisco, was based on a whimsical candy-store theme, an idea which persists in all their marketing, store designs and packaging today.

Benefit now has over 1,000 counters in more than 25 countries. They also maintain boutiques around the world, where women can go to be pampered in luxuriously girlie salons, that are reminiscent of movie sets from a past era.

Benefit's most legendary item of makeup is their 'Benetint'. Originally called 'Rose tint', it is a rose tinted liquid to be applied to the cheeks and lips for a subtle rose coloured stain. Many of Benefit's other products are award winning, including their BADgal waterproof eyeliner, which won best pencil eyeliner by Self Magazine and their 'Dear John' face cream won Elle magazines best winter face cream.